Throughout the weekend there will be exclusive in-store offers, free LEGO giveaways, raffles and the opportunity to work on a huge LEGO model with hundreds of other builders! Everyone who participates will receive a free LEGO Certificate of Achievement!

LEGO stores feature an assortment of product covering nearly every square inch of space and each store features three key design components. The “Pick-A-Brick Wall,” by far the most popular store feature, offers the option to hand pick and purchase specific LEGO bricks and elements in a variety of colors and shapes in bulk. The “Living Room” is an interactive play area prominently positioned in the center of the store, giving consumers a chance to get “hands-on, minds-on” with LEGO products. Finally, a “Brand Ribbon” runs the circumference of the store, featuring LEGO model displays, company history and fun facts to entertain guests.

Guests will find a full selection of LEGO products and branded merchandise for children ages 2 and up, including DUPLO sets, new brand lines such as NINJAGO and Alien Conquest and popular licensed items such as LEGO Star Wars and LEGO Harry Potter.